The entire family of Sellhorst employees representing Sellhorst Security & Sound, Home Connect Solutions and Alpine Connective

SELLHORST Security & Sound is a local, family-owned company specializing in home security, audio/video, and whole-home automation. We simplify the home building process by integrating smart, reliable technology from start to finish, ensuring comfort, safety, and top-tier service for our clients.

Whether you’re working with SELLHORST Security & Sound, Home Connect Solutions, or Alpine Connective - you're partnering with the same dedicated team that brings the same level of care to every project, every time.

Rich Sellhorst is the Founder of Sellhorst Security & Sound, supporting the commercial and residential security needs of the Omaha area for over 20 years

Rich Sellhorst

Founder

2006

SELLHORST has been delivering custom home solutions since 2006—but our story began much earlier. In 1982, Rich Sellhorst, father of current president Steve Sellhorst, began his career in the low-voltage industry. That early foundation set the stage for what would become a trusted, family-owned business built on generations of expertise and dedication.

When Rich officially founded SELLHORST in 2006, his focus was clear: to provide dependable home security solutions for local families. With a strong work ethic and a deep commitment to protecting what matters most, he grew the business from the ground up—earning a reputation for quality, trust, and personal service.

As technology advanced, so did the SELLHORST vision gradually expanding beyond home security to offer full-service solutions in audio/video, smart-home automation, and more. Yet through every phase of growth, at SELLHORST we remain grounded in the values that started it all: integrity, craftsmanship, and genuine care for the client.

Today, that legacy is proudly carried forward by his son Steve and the entire SELLHORST team. With family at its core and innovation as our guide, SELLHORST continues to evolve—building smart, connected homes for the future while staying true to the values that shaped our past.

Steve Sellhorst, owner of Sellhorst Security & Sound, Home Connect Solutions and majority owner of Alpine Connective

Steve Sellhorst

Owner

2006

As the owner of SELLHORST since 2006, Steve continues the legacy of excellence that began with his father, Rich. With a commitment to preserving the family-oriented culture at SELLHORST, Steve blends decades of expertise with a fresh vision for smart-home innovation.

Driven by a passion for cutting-edge technology, he collaborates directly with each client to craft personalized systems that align with their lifestyle. From security to automation, his goal is to simplify the home-building process—making it both seamless and enjoyable.

Under Steve’s leadership, SELLHORST remains rooted in quality, reliability, and innovation—ensuring every client feels safe, connected, and truly at home.

Our Team

  • Justin Rowe is the lead Security Technician for Sellhorst Security & Sound, specializing in new system installs and supporting the needs of all of the existing security customers for Sellhorst

    Justin Rowe

    2006

  • Matt Knadle is an Advanced Technician for Sellhorst Security & Sound, specializing in advanced systems build-out and carries certifications with Savant, Axis Communications and others

    Matt Knadle

    2010

  • Kim Beiermann is the Office Manager for Sellhorst Security & Sound, Home Connect Solutions and Alpine Connective

    Kim Beiermann

    2012

  • Zach Hurd is the Operations Manager for all things Sellhorst Security & Sound

    Zach Hurd

    2014

  • Mike Sanfilippo handles outside sales for Sellhorst and Home Connect as well as being an Advanced Tech for all operations

    Mike Sanfilippo

    2014

  • A middle-aged man with gray hair and a beard smiling at the camera, with green plants and wood-paneled walls in the background.

    Dan Reuting

    2019

  • Reid Norder is a Sellhorst Advanced Tech with certifications for Savant, Lutron, Josh AI and others

    Reid Norder

    2020

  • Nick Mainelli is a Sellhorst Tech and rough-in specialist as well as an Axis Communications certified installer

    Nick Mainelli

    2022

  • Dylan Sanfilippo is a Sellhorst Tech and rough-in specialist. He is also a certified tower climber helping build out and maintain our Alpine Connective infrastructure.

    Dylan Sanfilippo

    2023

  • Gavin Swallom is the Founder and CTO of Alpine Connective, an Internet Service Provider specializing in MDU and rural services via Wireless

    Gavin Swallom

    2023

  • Hailey Knadle is our Customer Service specialist assisting customers in need and making sure inventory is always available for the job

    Hailey Knadle

    2024

  • Dave Modlin supports Sellhorst, Home Connect Solutions and Alpine Connective in multiple capacities

    Dave Modlin

    2024

  • A young man with short light brown hair smiling, wearing a black shirt, with green plants and a wooden background behind him.

    Dillon Hanel

    2026

The word "Sellhorst" spelled out in large, 3D letters filled with images of parked black and dark-colored trucks and SUVs in a parking lot.

Visit our other Sellhorst family businesses below.

A company logo, Alpine Connective, with custom wifi symbol integrating a tree and beacon, as well as the words "internet that just works"